How to Use Helium 10 App

Helium 10 is one of the best tools you can use for managing your Amazon shop. You may have encountered the hype for this tool in a lot of serious Amazon sellers but it’s guaranteed to be worth the hype. They have also released an app that will let you bring your business anywhere through your Android phone. In this article, we’ll be talking about how to use Helium 10 app.

We’ll be guiding you through the app from the very first time you open it all the way to what you can expect inside. 

Let’s start!

Table of Contents

  1. How to Use Helium 10 App – Starting Out
    1. Introductory Infographic
    2. Signing In or Creating a New Account
  2. How to Use Helium 10 App – Navigating Your Way Around
    1. Profits
    2. ADS or Adtomic
    3. Alerts
    4. Research
    5. Profile
  3. Final Thoughts

How to Use Helium 10 App – Starting Out

Helium 10 in Google Play and Helium 10's loading page
Helium 10 in Google Play and Helium 10’s loading page

Introductory Infographic

The introductory infographic is a brief guide on how to use Helium 10 app
The introductory infographic is a brief guide on how to use Helium 10 app

Once you open the app for the first time, you’ll see three informative panels. These will introduce the tools supported by the app. Namely, these are Profits, ADS, and Alerts. To navigate your way around, you’ll need to tap or swipe to move forward. 

Once you’re in the last panel, there will be a light blue button at the bottom of the screen that says “Get Started.” Just tap on this button to get to the next screen which is the Login Screen.

If you’re opening the app after the first time, you’ll be greeted with a different infographic. These infographics vary from time to time. 

Signing In or Creating a New Account

There are 2 ways to sign in to your Helium 10 mobile app for the first time. The first way is to request a Magic Link and the second way is to log in using your email.

A sample of the Sign in via email address screen and the Magic Link screen.
This is how the 2 sign in screens look like

If you would choose the Magic Link, you will type in your Helium 10 related email to receive a link. This link will direct you into the app without the use of a password. All you have to do is to go to your email, open the message, and tap the blue Log in with Magic Link button.

If you choose the Email option, you’ll log in the traditional way with an email and a password.

If the device you’re using has biometrics for verification, you can also use that to sign into Helium 10. First, you’ll need to log in with your Helium 10 associated email and password. When you successfully log in, the app will prompt you to allow authentication. The subsequent logins after that will only require your biometric verification. 

Helium 10 has four main sections, namely, Profits, ADS, Alerts, and your Account. To get around, all you need to do is to tap the icons in the navigation panel at the bottom of your screen.

Let’s discuss what you can do in each of the sections.

Profits

This is a sample of the Profits section along with demo data
This is a sample of the Profits section along with demo data

Once you open the app and successfully sign in, the Profits section will be the default section. 

The data shown in your Profits section is similar to what you see on the Profits dashboard in the computer version of Helium 10. The data shown is a comparison of different time frames. For example, the data of sales of this month is compared to the data of sales in the previous month.

Profit’s data is divided into 4 sections. These are Reporting Gross Sales, Orders, Promos, and Refunds. The sales data is presented in descending order. 

The display for Sales Trends is changeable from Declining to Increasing. You can do this by toggling between the 2 tabs. To change which products are shown, just tap the linked text “Declining” or “Increasing.”

You can also see specific products appear under the Favorites section. To do this, you will need to tag them on the Products window using a computer in the full version of the tool. Both the Products and Orders sections can be expanded. This will allow you to see more products. To do this, simply tap the See All button in the top right corner.

Once you tap See All, your full list of products will load. To see more details about a specific product, simply tap on it. This will open up graphs comparing the data of the units sold, the gross sales, and the refunds issued for the product. The line graphs show the progression of change and the comparison of the data of the previous and current months.

If you want to see a specific day’s data, just press on the screen on top of the line graph. This will make the numbers of the day’s pop up on the screen. If you keep pressing and proceed to drag across the graph, you’ll be able to see the data change.

ADS or Adtomic

This is a sample of the Adtomic section along with demo data
This is a sample of the Adtomic section along with demo data

In the ADS section, you’ll be able to see a snapshot of the following:

  • Current PPC Spend
  • PPC Sales
  • Advertising Cost of Sales (ACoS)
  • Totale Sales (TACoS)
  • The conversion rate for all your PPC Campaigns 

ADS can be very convenient because, at a glance, you’ll be able to see the following:

  • how your five highest ACoS campaigns are performing
  • performance of your five highest keywords based on conversion rate

These are based on the conversion rate and they’re represented by percentages. They’re even color-coded in the colors in the ACoS fields. 

Here are the colors that you’ll be able to see and what they mean:

  • Green – the ACoS number is at or below the target
  • Yellow – the target is running up to 2 times the target
  • Red – the ACoS number is 2 times the target

Alerts

This is a sample of the Alerts section along with demo data
This is a sample of the Alerts section along with demo data

This is where all of your notifications are. While you’re in this window, you can tap on the menu to filter the types of alerts displayed. You can find the menu in the top right of the screen which is represented by 4 lines of varying lengths. 

Research

Under the Research section, you’ll be able to conduct your keyword research. 

You can set which place you’ll be conducting your keyword research. For example, you want to know how “baby diapers” is ranking in France. All you have to do is tap on the flag icon next to the search bar and tap on the country you want. 

Check out the performance of keywords depending on location
Check out the performance of keywords depending on location

If you would like to save some products or keywords, you can add them to My List. Usually, these are the keywords that you monitor from time to time.

You can store your usual keywords and products in My List
You can store your usual keywords and products in My List

To find a product by its UPC barcode, just tap on the little camera icon. This will open up a screen that lets you scan a UPC barcode with your camera.

Search for products through scanning UPC barcodes
Search for products through scanning UPC barcodes

Finally, you’ll be able to see your Recent Searches at the bottom of your Research section. 

Profile

This is a sample of the Profile section
This is a sample of the Profile section

This is where you can send feedback to the developers, find the settings for Push notifications, or log out. 

Final Thoughts

The Helium 10 mobile app is available for both Android 5+ and iOS 10+. It’s available for download in 155 countries in the App Store and is available in 149 countries in Google Play. It’s an easy-to-use application that brings a ton of functionality to the portability of your phone. 

Learning how to use Helium 10 app will help you make the most out of this application. You’ll get to take your business with you anywhere and check on it anytime.

The Profits section is perfect for seeing all the important statistics you need at a glance. It shows you Reporting Gross Sales, Orders, Promos, and Refunds.

The ADS section is great for seeing the performance of your PPC Campaigns. You’ll also be able to monitor your current PPC Spend, PPC Sales, Advertising Cost of Sales, and Total Sales.

The Alerts section helps you stay up to date with all of your notifications. Lastly, the Account section helps you personalize your Push notifications and send feedback to the developers. 

Overall, the app gives you so much control over your business. It’s something you should have as an Amazon store owner. 

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