How to Turn Your Google Chromecast into Digital Signage Player_
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How to Turn Your Google Chromecast into Digital Signage Player? (Ultimate Guide)

Whenever you want to stream content from your phone to a bigger screen, let’s say a TV, a Chromecast may be a lifesaver. Basically, it is a streaming device that lets you wirelessly connect your phone, tablet, or computer to a monitor. If your monitor or TV has an HDMI port (which most of them have nowadays), then you can turn them into a smart device that can connect to all kinds of apps on your phone or computer. The good thing about Chromecast is that you don’t have to pay for any subscription. 

With that said, a Chromecast is a nice tool to use as a digital signage player! Gone are the days of the traditional printed signages. Digital signage lets you reach wider audiences more effectively. You do not only disseminate information more quickly, but you can also edit and update your content on the spot. 

How to turn your Google Chromecast into a digital signage player? (5 Steps)

Essentially, a Chromecast lets you stream whatever content is on your phone, tablet, or laptop straight to a monitor –– from viewing photos, videos, documents, and even accessing your apps. 

Just hook the Chromecast to your monitor through an HDMI port, download Google Home from the Play Store, and connect your device to Google Chromecast via Bluetooth. It’s easy as 1,2,3! 

Let’s go back to the question: how to turn your Google Chromecast into a digital signage? 

You can create content using a digital signage software on your phone, tablet, or computer and simply stream that content to a monitor.

This method is very helpful in all sorts of scenarios such as but not limited to:

  • Advertisements for new products
  • Emergency announcements
  • Inform people of events 
  • Boost sales and brand loyalty
  • Direction signage 

In this article, I will give you the ultimate detail on how to turn your Google Chromecast into a digital signage player.

So, without further ado, let’s get right into it!

1. How to set up Chromecast?

1. How to set up Chromecast
1. How to set up Chromecast

Setting up the Google Chromecast for digital signage isn’t too hard.

It doesn’t need too much technical skill but patience. Below are the steps on how to setup Chromecast:

Step 1: Insert the HDMI cable into an HDMI port on the back of your TV to connect Chromecast to the TV. 

Step 2: Connect your Chromecast to a wall socket using the USB-C to USB-A connector.

Step 3: Turn on your TV and choose the HDMI port where your Chromecast is connected in as the input source.

Step 4: Install the included batteries in the remote’s back to get started with Chromecasting.

Step 5: If your remote isn’t already linked with your device, you’ll get a notification on your TV saying, “Start Pairing.” Keep pressing “back” on your remote while keeping it in your hand to begin pairing.

Step 6: Let go of the “back and home” buttons as soon as the “flashing circle” appears on the remote.

Step 7: Check for a checkmark and then use your remote to begin setting up after the connection is established successfully

Step 8: For Chromecast with Google TV, choose your preferred language.

2. Install the digital signage application

2. Install the Digital Signage Application
2. Install the Digital Signage Application

Once you’re finished setting up your Chromecast, you need to find and install the special digital signage software. 

All you need to do is open the Play Store, search for this app, and install it. Although the platform has a plethora of available options, LOOK Digital Signage Player is a good app that will get the job done.

LOOK DS offers a wide variety of features that will help you with all sorts of digital signage needs. 

3. Launch the app

3. Launch the app
3. Launch the app

After installing the LOOK app to your Chromecast device, all you have to do is launch it! 

You will be required to go through several permissions that shouldn’t take much time. Once you are done, you will get a six-digit code that allows you to connect your device to the remote content management system. 

You could use your tablet or PC depending on what works best for you. This way, you can control your content remotely regardless of where you are. It is an excellent way to streamline efficiencies and minimize most human errors.

Read: ​​10 Best Chromecast Apps for Android: Must Try

4. Set up your account for the remote management system

From whichever remote management device you are using, you will need to access your personal account and then add it using the six-digit code you received earlier. It synchronizes the two devices to give you remote access. 

5. Add content remotely

Add content remotely
Add content remotely

Convenience plays a massive role when using Chromecast as a digital signage player. Thankfully, after connecting your device to a remote content management system, you can add whichever content you want to play from anywhere. 

Whether photos, videos, social and news applications, weather apps, or running lines, you can play it all from your screen. You have different options to explore and make the most out of your marketing endeavors. 

LOOK DS – detailed look at the features 

LOOK Digital Sinage Interface.
LOOK Digital Sinage Interface. Image credit: LOOK Digital Signage

1. Create playlists

If you are using Chromecast as your digital signage player, you can create a playlist that is tailored fit for your audiences. 

You can personalize your playlist that will get your audience’s attention and enhances their experience. 

The good thing with a playlist is that it can keep playing for as long as possible,  creating a loop so you won’t have to worry if your content is already down to the last one –– it will just start over!

2. Create broadcast schedules 

With a broadcast schedule, you can program when to play a specific content, or to play for a group of audience. It’s fairly convenient since you can do it remotely. 

3. Create layouts 

One of the best features that you can do with Look DS is splitting your screen into several areas. It allows you to play diverse and different content simultaneously. 

It should help you come up with eye-catching displays that will surely draw attention to themselves.


4. Access to updates

With LOOK DS, you can be sure that you’re always updated with new features, layouts, designs, and more. Your digital signage shouldn’t be outdated, that’s why LOOK DS makes sure that you’ll never miss out on new trends.

The company regularly rolls out new and improved features for a better user experience.

5. Offline playback

A permanent internet connection is not necessary to get your content into playing. You only need it when you upload content, update some settings or monitor a current screen status.

In fact, all internet-dependent content, such as videos or images, is stored in the memory of the device itself. So, everything that has been already updated on the app will go on to normal playback even in offline mode. 

Rest assured there’d be no black screens or interrupted playing of your content!

Turn your Google Chromecast into a digital signage player in the palm of your hands

Nowadays, people pay more attention to signages that grab their attention. Although traditional printed signages are still effective. There’s no denying that digital signages are now the way to the future.

And just with a Chromecast and your phone, you can create strong digital signage without hassle!

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